Consumer confusion @ CES 2007

Here is what we learned during the days at CES 2007:

According to CEA's Shapiro's keynote we are entering a new era of convergence "of services, content and technology"
while Motorola's Zander sees Consumer Electronics looking beyond 'Cool Devices' and moving to 'Cool Experiences'

As mentioned in my earlier post the consumer is getting more and more confused. We consolidate our living room to the bare minimum amount of boxes; the TV, an HD DVR and a BOSE system and we still get 3 "UNIVERSAL" remote controls which are unfortunately not universal enough to control all 3 boxes.

There is one good coming out of this; Consumers are willing to pay a premium for integration, service and experience so I am sure that we will see more Geek Squad cars driving around to help the confused.

At the end of the day the consumer is voting against confusion with his/her wallet; prime example being the lackluster sales of HD-DVD and Blu-Ray players.

See also http://www.nyquistcapital.com/2007/01/12/ces-2007-summary/#comment-11282